About Us


The AgriNous platform has been designed by a team in industry, for industry.

In 2015, a vision emerged to digitise the paper-based booking systems in saleyards, transforming a process that had long relied on outdated methods.

Frustrated by the lack of software solutions available, and industry duplication, we began investigating the possibility of building our own platform to fill this gap in the livestock sector.

We instinctively knew that in-field digitisation of all livestock activities would not only eliminate inefficiencies of information exchange through to the back office, but it would also set the foundation for NLIS compliance with the imminent introduction of EID tagging of sheep and goats in Victoria.

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What we stand for

Our commitment to the livestock industry

Innovation-Driven

We lead the digital transformation of the livestock industry, developing advanced tools that boost efficiency and productivity.

Digital Transformation Leaders

We replace manual processes with cloud-based systems, streamlining workflows and eliminating administrative burdens.

Integrity First

We build trust through transparency and ethical practices in everything we do, from product development to client relationships.

Client-Centred

We tailor our solutions to our clients' specific needs, ensuring our platform addresses real-world challenges. By listening closely to client feedback, we deliver tools that make a genuine difference in their daily operations.

Collaborative by Nature

We work closely with clients, industry partners, and within our team to foster a culture of shared ideas and innovative solutions. Together, we ensure AgriNous continues to evolve and meet the changing demands of the livestock industry.

Real-time industry knowledge


AgriNous was developed by industry professionals who understand the daily challenges of livestock management and accounting. Our innovative platform not only addresses inefficiencies in data management but also streamlines financial processes, providing users with a complete solution from paddock to payment.

Key features:

  • Real-time livestock management, including scanning and weighing
  • Automated invoicing and payment tracking
  • Seamless integration with accounting systems
  • Compliance with farm assurance programs
  • Integration with third-party services like AuctionsPlus and StockLive
  • Lifetime traceability for livestock
  • Digital consignment building in the yards
  • Real-time balancing and NLIS compliance

Our story

From a saleyard booking frustration to a national livestock platform.

2015

2015

The idea

Frustrated by paper-based saleyard booking systems and industry duplication, the founders set out to build a platform designed in industry, for industry.

2017

Sheep eID scanning begins

YardNous starts scanning sheep eIDs at Victorian saleyards, years ahead of the national rollout.

2017

2018

MyNous for buyers

MyNous launches, giving processors, traders and buying agents real-time access to their purchases.

2025

National sheep and goat eID

As mandatory eID rolls out nationally, AgriNous saleyards are already scanning, recording and transferring EIDs on sale day.

2025

Today

Where we are today

AgriNous supports 54 saleyards and more than 3,700 active users across agencies, saleyards and buyers, and keeps building for the next generation of the livestock industry.

Our Team

Meet the Team Behind AgriNous

Joel Rockes, Managing Director, AgriNous
Joel Rockes
Managing Director
Sam Bartlett, Chief Technical Officer, AgriNous
Sam Bartlett
Chief Technical Officer
Marcus Pollock, General Manager, AgriNous
Marcus Pollock
General Manager
Shaun Doolan, Sales & Support Manager, AgriNous
Shaun Doolan
Sales & Support Manager
Trace Rasmussen, Sales & Support, AgriNous
Trace Rasmussen
Sales & Support
Jack Travers, Product Manager – StockLoads, AgriNous
Jack Travers
Product Manager – StockLoads
Amber McClelland, Sales & Support, AgriNous
Amber McClelland
Sales & Support
Raelene Crass, Sales & Support, AgriNous
Raelene Crass
Sales & Support
Andrea Funnell, Sales & Support, AgriNous
Andrea Funnell
Sales & Support
Jemi White, Product Manager, AgriNous
Jemi White
Product Manager
Lyle Singleton, Software Engineer, AgriNous
Lyle Singleton
Software Engineer
Tim Kedmenec, Software Engineer, AgriNous
Tim Kedmenec
Software Engineer
Michael McLean, Software Engineer, AgriNous
Michael McLean
Software Engineer
Joel Stratford, Software Engineer, AgriNous
Joel Stratford
Software Engineer
Michael Swemmer, Software Engineer, AgriNous
Michael Swemmer
Software Engineer
Liam Birkin, Software Engineer, AgriNous
Liam Birkin
Software Engineer
Jess Roberts, Accounts Manager, AgriNous
Jess Roberts
Accounts Manager
Gavin Preston, Chief Financial Officer, AgriNous
Gavin Preston
Chief Financial Officer

Built in industry, for industry

Talk to our team about how AgriNous can work for your agency, saleyard or buying team.