About Us
The AgriNous platform has been designed by a team in industry, for industry.
In 2015, a vision emerged to digitise the paper-based booking systems in saleyards, transforming a process that had long relied on outdated methods.
Frustrated by the lack of software solutions available, and industry duplication, we begun investigating the possibility of building our own platform to fill this gap in the livestock sector.
We instinctively knew that infield digitisation of all livestock activities would not only eliminate inefficiencies of information exchange through to the back office, but it would also set the foundation for NLIS compliance with the imminent introduction of EID tagging of Sheep & Goats in Victoria.
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What we stand for
Our commitment to the livestock industry
Innovation-Driven
We lead the digital transformation of the livestock industry, developing advanced tools that boost efficiency and productivity.
Digital Transformation Leaders
We replace manual processes with cloud-based systems, streamlining workflows and eliminating administrative burdens.
Integrity First
We build trust through transparency and ethical practices in everything we do, from product development to client relationships.
Client-Centered
We tailor our solutions to our clients specific needs, ensuring our platform addresses real-world challenges. By listening closely to client feedback, we deliver tools that make a genuine difference in their daily operations.
Collaborative by Nature
We work closely with clients, industry partners, and within our team to foster a culture of shared ideas and innovative solutions. Together, we ensure AgriNous continues to evolve and meet the changing demands of the livestock industry.
Real-time industry knowledge
AgriNous was developed by industry professionals who understand the daily challenges of livestock management and accounting. Our innovative platform not only addresses inefficiencies in data management but also streamlines financial processes, providing users with a complete solution from paddock to payment.
Key features:
- Real-time livestock management, including scanning and weighing
- Automated invoicing and payment tracking
- Seamless integration with accounting systems
- Compliance with farm assurance programs
- Integration with third-party services like AuctionsPlus and StockLive
- Lifetime traceability for livestock
- Digital consignment building in the yards
- Real-time balancing and NLIS compliance
Our Team
Meet the Team Behind AgriNous
Joel Rockes is the Managing Director and co-founder of AgriNous, where he leads a dedicated team focused on providing innovative, data-driven tools for saleyards and livestock agents. Growing up in a farming community, Joel developed a deep respect for the agricultural industry, which drives his commitment to enhancing productivity and efficiency through technology.
Joel’s leadership at AgriNous is focused on collaboration and a genuine desire to empower, challenge, and support others. By creating digital tools, he aims to bring significant positive impacts to the Agency, including streamlined operations, better decision-making, next-generation producer engagement and increased transparency.
He is also pursuing the Australian Institute of Company Directors (AICD) course to further his corporate governance and strategic leadership expertise. His mission is to be an inspirational leader who helps others grow, succeed, and work together.
Joel remains grounded and approachable, constantly learning and listening to ensure his work makes a meaningful difference.