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About Us


The AgriNous platform has been designed by a team in industry, for industry.

In 2015, a vision emerged to digitise the paper-based booking systems in saleyards, transforming a process that had long relied on outdated methods.

Frustrated by the lack of software solutions available, and industry duplication, we begun investigating the possibility of building our own platform to fill this gap in the livestock sector.

We instinctively knew that infield digitisation of all livestock activities would not only eliminate inefficiencies of information exchange through to the back office, but it would also set the foundation for NLIS compliance with the imminent introduction of EID tagging of Sheep & Goats in Victoria.

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What we stand for

Our commitment to the livestock industry

Innovation-Driven

We lead the digital transformation of the livestock industry, developing advanced tools that boost efficiency and productivity.

Digital Transformation Leaders

We replace manual processes with cloud-based systems, streamlining workflows and eliminating administrative burdens.

Integrity First

We build trust through transparency and ethical practices in everything we do, from product development to client relationships.

Client-Centered

We tailor our solutions to our clients specific needs, ensuring our platform addresses real-world challenges. By listening closely to client feedback, we deliver tools that make a genuine difference in their daily operations.

Collaborative by Nature

We work closely with clients, industry partners, and within our team to foster a culture of shared ideas and innovative solutions. Together, we ensure AgriNous continues to evolve and meet the changing demands of the livestock industry.

Real-time industry knowledge


AgriNous was developed by industry professionals who understand the daily challenges of livestock management and accounting. Our innovative platform not only addresses inefficiencies in data management but also streamlines financial processes, providing users with a complete solution from paddock to payment.

Key features:

  • Real-time livestock management, including scanning and weighing
  • Automated invoicing and payment tracking
  • Seamless integration with accounting systems
  • Compliance with farm assurance programs
  • Integration with third-party services like AuctionsPlus and StockLive
  • Lifetime traceability for livestock
  • Digital consignment building in the yards
  • Real-time balancing and NLIS compliance

Our Team

Meet the Team Behind AgriNous

10
Joel Rockes
MANAGING Director
12
Sam Bartlett
chief techincal officer
TEAM PICS - NOV 2024 (1)
Marcus Pollock
GENERAL MANAGER
6-1
Justin Hopkins
HEAD OF ENGINEERING
11-1
Shaun Doolan
SALES & SUPPORT MANAGER
TEAM PICS - NOV 2024 (14)
David Turnbull
SALES & SUPPORT
TEAM PICS - NOV 2024 (4)
Trace Rasmussen
SALES & SUPPORT
TEAM PICS - NOV 2024 (12)
Amber McClelland
Sales & Support
TEAM PICS - NOV 2024 (13)
Jack Travers
PRODUCT MANAGER - STOCKLOADS
5-1
Jemi White
PRODUCT MANAGER
4-4
Lyle Singleton
SOFTWARE ENGINEER
3-Nov-29-2024-12-34-50-6181-AM
Tim Kedmenec
SOFTWARE ENGINEER
7-1
Michael McLean
SOFTWARE ENGINEER
8-1
Joel Stratford
SOFTWARE ENGINEER
1-Nov-29-2024-12-36-27-3357-AM
Michael Swemmer
SOFTWARE ENGINEER
2-Nov-29-2024-12-36-49-0302-AM
Liam Birkin
SOFTWARE ENGINEER